Christina Sanini

New Product Features | Optimization of Existing Features

1. Research & Discovery

• Goal: Gain a deep understanding of the users, their needs, and the problem you're solving.

• Requirements: Integrate curated book recommendations to enhance discoverability and personalization within the bookstore's shopping journey. Trusted recommendations should be embedded at key touchpoints, including search results, product detail pages, and the thank you page. The interface should display curated selections from trusted sources, aligning with individual customer preferences, interests, and past behavior. Recommendations should be visually engaging, easy to browse, and seamlessly integrated without overwhelming the user. By strategically presenting these curated suggestions, the platform can simplify decision-making for customers, foster discovery, and increase confidence in their purchases, ultimately supporting a more enjoyable and efficient shopping experience.

2. Define & Ideate

• Goal: Clearly define the problem and start brainstorming potential solutions.

  • Ideation: Brainstorm possible solutions, often through workshops or collaborative sessions like design sprints.

  • Information Architecture (IA): Organize and structure the content in a way that makes it easy for users to navigate.

3. Iteration

• Goal: Refine and improve the design based on product and leadership.

  • Design Adjustments: Make necessary revisions to wireframes, prototypes, or high-fidelity designs based on insights gathered during testing.

  • UI Design: Apply visual design elements like color, typography, and imagery to ensure the product is aesthetically pleasing and aligned with the brand.